Our Story & Mission

Dedicated to advocating the virtues of golf, along with providing an introduction to the game, instruction, and improved access for all golfers seeking to become involved with the sport. Particular focus will be applied to youth golf and development and with providing access, instruction and rehabilitation to disabled veterans.

Kids Playing Golf

Myrtle Beach Golf Holiday has been the central force of the area’s golf industry for 50 years. The organization has endured for five decades due to the Grand Strand’s commitment to the tourism industry, as well as the unmatched product and golf experience provided to golfers.

Myrtle Beach Golf Holiday has evolved to a new model, and a new company, Golf Tourism Solutions (GTS). The new entity continues to provide destination services, air service development and events for the golf community. In addition, GTS implements marketing planning, strategy and technology solutions.

An additional element to the new organization is a commitment to game development and to become an advocate for the virtues of playing the game for all. Myrtle Beach, long recognized as a leader in the national golf industry, desires to invest time and expertise in how to create platforms to grow the game of golf. A new foundation, ProjectGolf.org has been formed to serve as the entity to lead that effort. The foundation is a separate entity from GTS, but will be funded and lead by the areas golf industry associations and leaders.

Long known for its collaborative efforts, Myrtle Beach will utilize its current assets of instructors, golf facilities, media relations, creative and strategic management to provide a cohesive program to stimulate interest, trial and game improvement across all demographic segments

Project Golf’s long term vision includes locating a facility to serve as the home of the foundation’s initiatives, while serving to deliver a unique golf learning experience for the defined audiences, and as a possible model for future development across the country.

Advocacy – Actively promote all that is Great about the game of Golf.

Including benefits of exercise, time spent outdoors, social benefits, family involvement and the ease of access.

Introduction – How does one enter the sport? This needs to be addressed with easy ‘on boarding’ process that is appealing to consumers

Access – Provide a variety of golf experiences at the facility level that include “playing forward”, developmental tee areas, social functions and clinics.

Instruction – Game improvement is the key to golf’s growth. Whether a beginner, or someone getting back into the game, access to instruction outside the current model is necessary. Utilization/activation of current golf instructors/expertise needs to be addressed in a manner that provides an unintimidating and cost effective experience to appeal to a larger audience, leading to greater satisfaction.

Organization – A key element to success will be in creating consumer databases and social media channels along with a digital home for these efforts. Not only can that lead to the creation of a “community”, it will also allow for tracking of consumer behavior, satisfaction and follow up.

All efforts will be subject to research in an effort to determine best practices moving forward.

With junior golf being a key priority, the Grand Strand Junior Golf Association will be formed to provide an outlet for juniors to enter the game and become exposed to game improvement and playing opportunities catered to their level of play.

As a long term objective, Project Golf desires to create a junior golf series along the Grand Strand to help elevate the local junior golf market, as well as provide building blocks for golfers as they look to compete at higher levels.

Although the Grand Strand has ample facilities, the long-term vision of the organization is to locate a property to serve as the focal point of the mission.

This facility will be uniquely designed to create an environment that includes multiple learning and playing areas, including indoor facilities with classrooms and simulators.

Along with a practice range, the property will also include a short game area, putting greens and possibly a “short” course.

Focusing on introduction and instruction, the facility is viewed as a pathway for golfers towards enjoyment and satisfaction.

The facility will cater equally to juniors and disabled veterans. This effort will be in collaboration with current national programming to deliver an opportunity for disabled veterans to learn the game, continue on their rehabilitation, and enjoy all that Myrtle Beach has to offer as a destination. The facility will also be a hub for those organizations to train and accredit instructors on how to properly teach disabled veterans.

This facility will provide an inclusive environment, free of intimidation for novice golfers, with the goal of graduating those players from the Project Golf facility to enjoy the game on standard golf courses.

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