Leadership and Board of Directors

Founder, Project Golf

Bill Golden is the CEO of Golf Tourism Solutions (GTS), an agency responsible for marketing Myrtle Beach as a golf destination and helping Grand Strand golf courses with their marketing needs.

Bill Golden is the CEO of Golf Tourism Solutions (GTS), an agency responsible for marketing Myrtle Beach as a golf destination and helping Grand Strand golf courses with their marketing needs. GTS launched on January 1, 2018, as part of Golden’s vision for the continued growth of the Myrtle Beach golf market. GTS includes two wholly owned subsidiaries: Golf Media 360, a digital marketing agency formed to serve endemic golf companies; and Omni Golf Technologies, which provides software solutions for golf courses and golf travel companies.
Golden has played a vital role in the area’s expansion of nonstop air service options (nine airlines now offer more than 50 nonstop flights to Myrtle Beach International Airport), and reshaped the Myrtle Beach golf community’s marketing efforts to stay on the leading edge of an ever-changing digital landscape.


Golden is also the founder of Project Golf, a non-for-profit foundation that is dedicated to providing new golfers a path to sustained enjoyment of golf, and bringing people to the sport for a lifetime. Formed in 2019, the foundation hosts instructional clinics and playing opportunities for juniors, military veterans, and anyone with an interest in taking up golf. Specific outreach programs to underserved communities and at-risk youth are part of Project Golf’s strategic plan.


Project Golf and GTS share a state-of-the-art complex that was previously the home of the Greg Norman Champions Golf Academy, located at Barefoot Resort & Golf in North Myrtle Beach, S.C. Their home office includes a practice facility with three hitting bays, private practice range, putting green and short-game area. It is also the practice home of the Coastal Carolina University Men’s and Women’s Golf teams.


In addition to his work for GTS, Golden is a longtime board member of the National Golf Foundation and current board member of The First Tee of Coastal Carolinas and the South Carolina Golf Association.


A native of Stamford, Connecticut, Golden received a Bachelor of Arts degree in


Communications from Villanova University, where he was a member of the Wildcat golf team and met his wife of 26 years, Amy.


Golden is the father of two sons, William and Patrick, and was actively involved with nurturing their athletic pursuits, coaching youth baseball for years and introducing them to golf. William graduated from The Citadel and currently resides in Atlanta, while Patrick is currently a senior at The College of Charleston where he competes on the men’s golf team.

Executive Director, Project Golf

Gary Schaal turned a big spotlight on Myrtle Beach golf when he was elected the 28th president of the PGA of America, the largest professional sports organization in the world. He served in that capacity from 1992 to 1993.

Schaal began his career as an assistant golf pro in Myrtle Beach and became a member of the Carolinas PGA Section in 1976. He quickly became a head pro and, later, co-owner of several local golf courses. During the 1980s and early 1990s, he served the community and his profession as president of the Carolinas Section PGA and as a member of the PGA TOUR’s Tournament Policy Board. Along the way, he was recognized with numerous awards, including the CPGA Horton Smith Trophy and CPGA Professional of the Year.

A member of the Carolinas Golf Hall of Fame and a designated “living legend” through the PGA of America’s “Legends of the PGA” Program, Schaal was inducted into the PGA Golf Professional Hall of Fame in 2005.

“Gary has been instrumental in so many things in Myrtle Beach during his career that it’s hard to list them all,” said Shelley P. Kenney, PGA head professional at Wachesaw Plantation Club where Schaal serves on the Board of Directors. “He was a founder of the Professional Golf Management Program at Coastal Carolina University. He helped bring the Senior PGA Tour Championship to Myrtle Beach. He helped to bring a Tournament Players Club (TPC) to Myrtle Beach. His name lends instant credibility to any project or golf event in Myrtle Beach and will continue to do so for many years to come.”

Angel Diaz
Director, Project Golf

Angel Diaz, a PGA professional and retired Navy veteran, was named director of Project Golf on July 26, 2021. Diaz will look to use his background in the golf business with the organizational and leadership skills he developed during 22 years of service in the U.S. Navy.

“There is something for everyone in the Project Golf community,” Diaz said. “Learning and playing the game of golf parallels an individual’s life journey. One must have the motivation to start and the desire to achieve. The rest falls into place when you have fun along the way. I look forward to growing the game of golf in the Myrtle Beach area.”

After retiring from the Navy, Diaz, who also has a bachelor’s degree, graduated from the Golf Academy of America and worked for eight years as a PGA professional in the Myrtle Beach area. Diaz worked at True Blue Golf Club, TPC Myrtle Beach and he was the lead assistant at Wachesaw Plantation Club, a private Tom Fazio design, just prior to joining the Project Golf team.

Director, PGA Golf Management Program, Coastal Carolina University, Past President, PGA of America

Will Mann is the 31st president of The PGA of America. He earned a bachelor’s degree in forestry from NC State University.

Mann has the leadership and business perspective of an experienced and successful golf course owner, director of golf and golf course superintendent. Mann has a history of service to the PGA of America on both a section and national level. He was inducted into the Carolinas PGA Section Hall of Fame in 2002 and into the PGA of America Hall of Fame in 2005. Mann was recognized as a Legend of the PGA of America in 2013.

Director of Coaching, Dustin Johnson Golf School

Allen Terrell is the swing instructor for a number of the game’s best young talents. Leading that stable is PGA TOUR professional Dustin Johnson. Johnson is a mainstay at the top of the Official World Golf Rankings and has more than 20 wins on the PGA TOUR. Terrell’s relationship with Dustin dates back to his formidable years in the early 2000s and he has remained the one instructional constant throughout his major-winning career.

Allen and Dustin stay in constant communication, frequently work together in Florida and Terrell also travels to a large number of TOUR events throughout the year to get Johnson’s game tuned up for competition.

Recognized as one of the nation’s top instructors, Terrell has been awarded numerous awards in recent years. Ranked as a Top 100 Instructor in America by Golf Magazine and Best in State by Golf Digest, Terrell is the Director of Coaching at the Dustin Johnson Golf School, which was just named as a Top Golf Academy in the Southeast by Golf Digest.

During his career as a collegiate men’s golf coach, Terrell was named Conference Coach of the Year 11 times, was the NCAA Southeast Coach of the Year and a NCAA National Coach of the Year finalist while at Coastal Carolina University. He previously coached at Duke University.

In nearly two decades of player development, Terrell—who works with golfers at all levels, from juniors to adults, amateurs and professionals—has coached more than a dozen players on the PGA and European Tours to more than 30 victories.

He also has coached more than 20 NCAA All-Americans, 50 players on the Developmental Tours, 20 Conference Players of the Year, and more than 80 All-Conference recipients. In all, he has worked with more than 300 college golfers. He has coached over 50 juniors to college scholarships and worked with thousands of amateurs.

Among Terrell’s many professional accreditations, he is one of few in the world to achieve TrackMan University Master status. He is also an AimPoint Certified Instructor and a US Kids Certified Instructor.

Allen and The Dustin Johnson Golf School are committed to providing all clients with a comprehensive

game plan for long term development. While coaching on the PGA & European Tour for more than two decades, Terrell clearly understands there is no perfect model for every student. He understands the importance of having proper function instead of just proper form. Through proper physical screening, individualized workout plans, cutting-edge training techniques and efficient practice programs, every client will have a road map to a lifetime of continuous game improvement.

Head Pro, Dunes Golf and Beach Club

Dennis has been a part of the Dunes Club’s management team since 2007. He holds a Bachelor of Science degree in Business Administration from Central Michigan University. Dennis is also involved in many local golf associations and is one of only a handful of professionals in the country on TaylorMade Golf’s prestigious National Advisory Staff program.

Mike Summer

Co-Owner of Cruz Accessories

Mike Summer is the co-owner of Cruz Accessories, a wholesale trend jewelry and accessories company. Established in 1986 as a retail operation, Cruz Accessories is one of the leading wholesale suppliers of trend jewelry and accessories in the country targeting the resort and specialty retail markets. 

Key customers have included the Walt Disney Company, Busch Gardens (Sea World), American Eagle Outfitters (AEO), The Donna Karan Company (DKNY), Calvin Klein, Norwegian Cruise Lines and many others.

Mike attended Appalachian State University on an ROTC scholarship, graduated and was a Distinguished Military Graduate (DMG) receiving his commission as a Second Lieutenant in 1989. While in college Mike served as the President of the Lambda Chi Alpha fraternity and was an Associated Certified Professional Ski Instructor teaching all levels of snow skiing from beginner to expert. Mike served in the Army from 1989 to 1994 leaving the service as a Captain in the Infantry branch. Prior to owning Cruz Accessories, Mike was an Industrial Engineering Manager for Collins & Aikman, an automotive textile company supplying automotive fabrics and headliner to the Big Three automakers. Mike has owned and operated Cruz Accessories for the last 22 years located in Murrells Inlet, SC and resides with his wife Tracy in Debordieu Colony, Georgetown, S.C. They have two children, W. Conner who graduated with a Business Management degree from Clemson University in December of 2018 residing in Daniel Island, S.C. and Caroline, a Senior Neuroscience major at the University of Aberdeen, Scotland. In addition to coaching various sports teams for his children as they were growing up, Mike previously served on the business advisory board for Atlantic Bank & Trust, and was the fundraising chairman for Boy Scout Troop 360, Pawleys Island, S.C. Mike is active in his church, Prince George Winyah Episcopal in Georgetown, S.C. and has served there for many years as an usher and a docent for their annual fundraising event.

In his almost 28 years there, his experiences took him through assignments in a wide variety of technical and customer service operations, sales, marketing, finance and accounting and regulatory departments.

He was Executive Vice President of NYNEX Business Information Systems Company and, in that role, the senior executive in charge of overseeing NYNEX Business Centers, a nationwide distribution chain of retail and wholesale computer products and services branches. He served as Executive Vice President and Chief Operating Officer of NYNEX Mobile Communications, the corporation’s wireless services affiliate which eventually became one of the cornerstone companies now comprising Verizon Wireless. He was Vice President of Strategy and Planning for NYNEX Worldwide Communications Services, overseeing the planning and operations of several software application development companies based both in the U.S. and abroad. His final assignment before retiring from NYNEX at age 48 was as Group Vice President-Manhattan, responsible for all landline telecommunications operations serving that territory.

Starting in 1994, Mike served on the Advisory Board of the Lubin Graduate School of Business of Pace University, a position he held until 1998.

In 1997, Mike served on the Board of Directors of XCOM Technologies, and from 1997-2000 he served on the Board of Directors of Wireless Telecom, Inc.

In 1996, Mike went on to become President of three companies owned by Inmar Enterprises based in Winston-Salem, NC, a privately held company providing large-scale transaction settlement services to many of the world’s largest consumer products manufacturers and retail supermarket chains. Following three years in that role, he re-entered the telecommunications industry as President and Chief Executive Officer of RSL Communications, U.S.A., the domestic affiliate of RSL Communications, Ltd., which established and operated telecommunications services companies in 21 countries on 5 continents. Mike sold RSL U.S.A. in 2002.

In 2004 Mike began to perform business consulting services for Bridgehead Partners based in NYC, focused upon investment target companies in the telecommunications sector. In that same year, he led the organization of a very large charity fundraising effort in his home territory and successfully ran a golf tournament for St. Francis Animal Shelter. In late 2004, Mike led the organizing effort to purchase from its original owner and developer the exclusive private golf club (The Reserve Golf Club of Pawleys Island) of which he has been an active member since early 1999, and then oversaw it as its President from February 2006, when the members purchased the Club, until it was later resold to McConnell Golf, LLC in March 2010. He remains an active Club member. During that same timeframe, Mike also served for two years on the Board of Directors of his local community association, The Reserve At Litchfield Community Association.

In 2008 Mike began performing business consulting services as Executive Vice President – Business Effectiveness & Organizational Development, for Nick Yacabucci and Associates, Inc. based in Wilmington, NC. His role in a variety of projects has been as a business and organizational effectiveness analyst, counselor and mentor.

In 2012 Mike joined the Board of Directors of Tee Off Fore A Cause, Inc., a 501C3 charity devoted to raising awareness of the needs of wounded armed services veterans and raising funds to help satisfy those needs. He served for 3 years as its fundraising chairperson and in 2015, the final year of the charity’s operations, as its President.

In 2016, Mike organized and was President of Grand Strand Autism Coalition (“GSAC”), another 501C3, dedicated to serving the needs of children and young adults in the Myrtle Beach area who have disorders on the autism spectrum. In 2018, after serving as GSAC’s President for 2 years, Mike re-organized the charity and established a new 501C3, SOS Charity Golf Event (“SOSCGE”), also dedicated to serving the needs of autistic children and young adults specifically by raising funds for SOS Health Care, Inc., the sole full service provider of care services to autistic people in the Myrtle Beach area. Mike served as SOSCGE’s President before stepping down from its Board of Directors at the end of 2018. In November 2019 Mike joined the Board of Directors of Project Golf, a 501C3 organization aimed at growing the game of golf in the Myrtle Beach area, largely through programs designed to foster participation in golf by youths and veterans.

Currently, Mike lives in Pawleys Island, SC with his wife of 31 years, Diane, who is co-owner and operator of Young Veterinary Hospital in the North Litchfield area of Pawleys Island. His children, Christie, 50 and Loryn, 47, live with their own families, which include Mike and Diane’s four grandchildren, in Highlands Ranch, CO and Sayreville, NJ, respectively.

Besides organizing and working for meaningful causes, Mike also enjoys leisure travel, frequent golf, reading, good food and wine, good movies and spending quality time with his wife, children, grandchildren and pets.

Steve Dresser, PGA
General Director of Instruction, Steve Dresser Golf Academy

Class “A” Member of the PGA, Steve has been teaching golf for over 30 years and estimates to have conducted over 30,000 private lessons and 7,000 golf school sessions. He co-hosted “Celebrity Tee Time,” with Mickey Jones of TV’s “Home Improvement,” and his own cable TV instruction program “The Way to Better Golf.”

He is author of the book “Golf From the Ground Up” and has written articles for Senior Golfer, Travel Host, On the Green Magazine, Golf Digest and Today’s Golfer. (Europe) Steve received the prestigious Palmer Maples Award from the Carolinas PGA Section for Teacher of the Year, is a 4-time finalist for best instructor on the Grand Strand and is listed in the book “America’s Greatest Golf Instructors.” Golf Digest annually ranks his teaching abilities as tops in the state and Golf Magazine considers him one of the best in the Southeast.

Clay Smith

With over 30 years of entertainment and sports marketing & management experience, Clay created Smith Group Ltd. A native of North Carolina, Clay attended the University of North Carolina at Chapel Hill. Upon graduation he began working at his father’s firm, Arthur Smith Enterprises, and quickly attained the role of Producer for the nationally syndicated Arthur Smith Show. Subsequently, Clay became General Manager of Johnny Cash’s entertainment companies House of Cash and Song of Cash, where he led the overhaul of the company’s artist management, technology, and communications systems.

As an Executive Producer, Clay was one of the original program suppliers to ESPN. His production, the Arthur Smith Sportfishing Series (which initially originated out of Little River, Murrells Inlet and Georgetown) ran on the network for an unbroken span of 12 years. He built an impressive stable of entertainment and sports programming as head of the Entertainment Division of Jefferson-Pilot Communications. More recently, Clay served as CEO of ASE Management Group, with clients including the United States Golf Association, American Sportsfishing Association, United States Olympic Committee and the National Marine Manufacturers Association.

Currently, as Managing Partner of Smith Group, Clay manages entertainers and professional athletes, and develops specialized marketing programs for blue chip companies. He also serves as CEO of Arthur Smith Entertainment which is headquartered in Nashville.

Bob Seganti
General Manager of Golf Operations, Caledonia & True Blue

Bob Seganti, has been a PGA professional for over 20 years and has 25 plus years’ experience in the Myrtle Beach Golf Industry. Bob is currently serving many Myrtle Beach Area Hospitality and Tourism Related Associations including President of the Myrtle Beach Area Golf Course Owners Association.

  • President of the Myrtle Beach Area Golf Course Owners Association
  • Vice President of the South Carolina Golf Course Owners Association
  • Chairman of the Georgetown County Tourism Management Commission
  • Member of Board of Directors for Golf Tourism Solutions
  • Chairman of Golf Tourism Solutions Marketing Committee
  • President of The Waccamaw Golf Trail Marketing Co-op
  • Bob is the General Manager of Golf Operations for Ponderosa, inc. which owns and operates:
    Caledonia Golf & Fish Club / True Blue Golf Club / Caledonia Golf Vacations / Caledonia W & E’s

Bob started in golf business as second career and has worked in almost every position at a facility. His expertise is in operations and promoting a team atmosphere at Ponderosa, Inc.

“I believe there is a tremendous opportunity to serve our veterans thru the game of golf while expanding Project Golf’s impact not only in the local community but regionally and nationally over time. Making programs easily adaptable to golf facilities with limited resources in terms of staffing and monetary resources will be the key to that expansion. 

Bob is married to Tracy who also has 25 plus years in the Golf Industry. Tracy is the Operations Manager for Caledonia Golf Vacations. Bob and Tracy have 3 children. Austin 25 a 2018 Coastal Carolina Graduate. Morgan 23 a University of South Carolina graduate 2021 and Jared a Winthrop University 2021 graduate.

Jason Potter
Owner , Broker-In-Charge - Grand Strand Coastal Realty

Originally from the Northern Virginia area, Jason Potter and his family relocated to the Grand Strand in 2002. Jason is the Owner and Broker-In-Charge of Grand Strand Coastal Realty, located here in Central Myrtle Beach where he has been servicing and assisting his clients from all over the country (and world) with their relocation, purchase, investing and selling needs for close to 20 years.

Jason is deeply involved and connected within the community as well as his local Association of Realtors Chapter where he is a part of the graduating leadership class of 2021. When he is not assisting people with their dream of buying and or selling homes here in the area, Jason loves spending time with his wife Julia and two kids Matthew and Natalie. They can either be seen golfing as a family or riding to the beach with their golden doodle in their family golf cart to play in the sand! Jason Potter is a servant at heart and has a passion for mentoring and encouraging others. This can be seen best in his leadership roles within his industry , both locally and nationally, as well as his service at this local church, where he sits as treasurer. Jason also sits on the board of directors for Hug Your People, an organization started for raising awareness of the difficulties and hardships families go through surrounding pediatric cancer as well as fundraising for Baxley’s Wagons, a process where children are donated and gifted wagons with their favorite character and toys so they are more comfortable going to and from treatment during their stays in the hospital. Jason is a devout Christian and is bold in his faith and walk with Jesus trying to spread light everywhere he goes. Jason Loves God, His Family, His Church , he Loves People and Loves Myrtle Beach.

Jon Mackey
Director with PricewaterhouseCoopers(PwC)

2051 Golf Academy Way
North Myrtle Beach, SC 29582

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