Gene Augustine, a decorated military veteran and former president of the Golf Academy of America in Myrtle Beach, has been named the first director of Project Golf, an ambitious grow the game initiative.
Project Golf, based in Myrtle Beach, is dedicated to growing the game by increasing access to the sport, including quality instruction, with an emphasis on junior golfers. While raising interest is Project Golf’s top priority, it’s not the organization’s only mission.
Project Golf has raised money to help members of the local golf community in need and is actively reaching out to disabled veterans, using golf as a means of therapy.
“Project Golf is an initiative that will allow the Myrtle Beach community to cultivate the health of the game in short and long term,” said Bill Golden, CEO of Golf Tourism Solutions, the company that launched Project Golf. “Gene Augustine has dedicated much of his life to the service of his country. His love of golf makes him a natural leader for Project Golf, and he will be a vocal advocate for all that is great about the game.”
“I am incredibly grateful for this opportunity to be part of the Project Golf team,” Augustine said. “We who love golf, inherently understand how much we gain from the sport. The friendships we make, the natural beauty we encounter, and the challenges we face are just a few of the reasons we are so dedicated to this sport. I am very excited to promote and grow the game of golf on the Grand Strand.”
Lieutenant Colonel Augustine, who served in the Marine Corps for 20 years, was deployed in Operations Desert Shield/Storm, Operation Silver Wake and Operation Enduring Freedom. A recipient of the Bronze Star and Meritorious Service Medals, in addition to other honors, Augustine was also a Professor at the US Naval War College before pursuing a career in golf in 2015.
Augustine attended the Golf Academy of America in Orlando and graduated as Valedictorian before becoming president of the Myrtle Beach campus.